Gross history is about to be made at this weekend’s Cannabis Cup in San Bernardino, where THC Design Mix powder is going to be make its debut on the world’s marijuana stage. Snorting is not the intended use of the product--it’s a water-soluble powder designed to use as an infusing agent in beverages and food--nor would it likely work very well. But people are people and some of them are dumb, so someone is almost definitely going to try to snort this stuff.
Weed-derived powder is nothing new. Kief and some forms of fash come almost fine enough to be a powder. And people have previously dosed starchy powders with extract. But THC Design Mix is something new, according to a report in LA Weekly.
Here’s apparently how the "first easy-to-use, water-soluble, cannabis-extract mixture in California, and one of the first in the world" works: THC Design co-founder Ryan Jennemann told LA Weekly that the extraction process is, of course, “patented and proprietary,” but that it involves ethanol extraction to create a powdery substance that is micro-encapsulated (meaning it has a fine coat around it that will stop the cannabinoids inside from being active until it dissolves in a substance such as water).
Jennemann also said that the product he creates comes out at more than 80 percent THC.
The idea is to sell it in two different markets. The first is edible manufacturers, who could use the powder as an alternative to THC oils. Not every food calls for oil and adding the THC Design Mix is “like adding sugar or flour to a baking process," Joshua Held told LA Weekly. Held is the CEO of Made By Science, the company which collaborated with THC Design on the product. "You can even sprinkle it on top of food."
The other market targeted are individual consumers. These people can either make their own edibles with the product or even just add the mix to a glass of water so you can gets stoned and take care of cotton mouth at the same time. Jennemann says they even plan to make a version with flavor and electrolytes which can be dissolved into water and used as a hangover cure.
Photo by Flickr user Mark Crossfield